Rocky Mountain Art Tour

web design & development | search engine optimization | digital marketing | Ongoing Monthly Reporting

Project Overview

The Rocky Mountain Art Tour invites art lovers to embark on a self-guided adventure through the breathtaking Canadian Rocky Mountains. Spanning across Calgary, Canmore, Invermere, Jasper, Valemount, Stony Plain, and Edmonton, the tour allows visitors to curate their own artistic journey by following a map to their favorite artists’ studios. CreativeMITE was tasked with designing the tour’s website from the ground up, ensuring it was mobile-friendly and optimized for search engines. Additionally, CreativeMITE developed all marketing and digital materials, managed the tour's social media presence, and created an online storefront for local artists to sell their work.

Website address: https://rockymountainarttour.com

Key Contributions

Website Development

web design & development

A. User-Friendly Interface: Developed a comprehensive, easy-tonavigate website that allows visitors to customize their tour itinerary and book stays at recommended accommodations. B. Modern Design: Implemented a visually appealing design that captures the essence of the Rocky Mountain Art Tour and engages visitors. C. Online Storefront: Provided a platform for local artists to sign up and sell their work online, giving them increased exposure and a convenient sales channel.

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SEO Integration

search engine optimization

A. SEO Strategies: Keyword and Content Optimization: Identified high-traffic keywords and optimized all on-site content, including images and headings, to ensure relevance and engagement. B. Technical and Local SEO: Improved site speed, mobile-friendliness, and structured data, and optimized Google My Business listings and location-specific content to attract local guests. C. Link Building: Acquired high-quality backlinks to boost website authority and search rankings.

Marketing Print Materials

digital marketing

A. Brand Consistency: Designed cohesive marketing print materials, including brochures, posters, and flyers, ensuring consistent branding across all mediums. B. Informative Content: Created detailed maps and guides to help visitors navigate the tour and learn about the participating artists and their studios.

Social Media Management

digital marketing

A. Enhanced Online Presence: Established and managed the tour's social media accounts, creating engaging content to promote the tour and connect with potential visitors. B. Community Engagement: Developed a social media strategy to interact with the community, share artist stories, and highlight key tour events.

Impact

CreativeMITE's contributions have transformed the Rocky Mountain Art Tour's promotional efforts, providing a modern, user-friendly website and cohesive marketing materials that enhance the overall visitor experience. The strategic social media management has increased engagement and visibility, attracting more participants to embark on this captivating journey through the Canadian Rocky Mountains. The inclusion of an online storefront has supported local artists by offering them a convenient sales channel, further solidifying the Rocky Mountain Art Tour as a must-visit event for art lovers and travellers alike.