LJL Gallery

Project Overview

LJL Galleries, based in Stony Plain, Alberta, showcases an extensive collection of artworks from both local and international artists, with a special focus on eco-art and the representation of PaletteArt™. LJL Galleries aimed to revamp its digital presence and expand its reach to a global audience. CreativeMITE was engaged to design a modern, user-friendly website with an integrated online store for purchasing artwork, develop a virtual gallery experience, refresh the gallery's logo, create marketing and print materials, and manage its social media accounts, ensuring a cohesive and impactful online presence.

Website address: https://ljlgalleries.com

Key Contributions

Website Redesign and E-commerce Integration

web design & development

A. Modern Design Concepts: Redesigned thei website with contemporary design elements to provide a fresh and engaging user experience. B. Implemented Shopify Marketplace to enable users to purchase artwork directly from the website.

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SEO Integration

search engine optimization

A. SEO Strategies: Keyword and Content Optimization: Identified high-traffic keywords and optimized all on-site content, including images and headings, to ensure relevance and engagement. B. Technical and Local SEO: Improved site speed, mobile-friendliness, and structured data, and optimized Google My Business listings and location-specific content to attract local guests. C. Link Building: Acquired high-quality backlinks to boost website authority and search rankings.

Virtual 3D Gallery

custom add-ons

A. Immersive Experience: Developed a virtual 3D gallery embedded within the website, allowing visitors to explore and enjoy the artworks and collections from anywhere.

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Digital and Print Marketing Material

branding design digital marketing

A. Comprehensive Updates: Created and updated LJL Galleries' social media accounts to enhance their online presence. B. Print & Digital Marketing Material: Updated the logo and designed all necessary marketing print materials to support their branding and promotional efforts.

Impact

CreativeMITE's efforts have transformed LJL Galleries' online presence, providing a modern, user-friendly website with integrated e-commerce capabilities. The virtual 3D gallery allows visitors worldwide to explore and appreciate the artworks. Additionally, the updated social media accounts and print marketing materials have strengthened their brand and expanded their marketing reach, enabling LJL Galleries to continue making a significant impact through their social, cultural, and environmental initiatives.