INNhotels

Project Overview

We partnered with INNhotels, a company that owns and operates 10 hotels, to create a cohesive brand identity while preserving the unique character of each property. CreativeMITe handled the entire branding process for INNhotels, from the initial concept to execution. This included designing a comprehensive website with a streamlined booking system that integrated all ten hotels and ensuring it was fully mobile-responsive. We also managed all print and digital marketing, created logos and sub-brand hierarchies, implemented SEO strategies, and provided ongoing monthly reporting and Google Ads services to enhance visibility and drive bookings across the brand.

Website address: https://innhotels.com

Key Contributions

Website Creation and Integration

web design & development

A. User-Friendly Design: Developed a visually appealing, intuitive website that reflects INNhotels' new brand identity. B. Booking System: Integrated a seamless booking system with advanced payment features, enhancing the guest booking experience. C. Video Integration: Edited and incorporated videos into the hero sections of the company’s home page.

SEO Integration

search engine optimization

A. Keyword Research and Content Optimization: Identified and incorporated high-traffic, relevant keywords into the website's content and meta tags. We optimized all images and proper use of headings. C. Technical SEO: Improved site speed, mobile-friendliness, and fixed broken links, along with implementing structured data for better search engine understanding. D. Local SEO: Focused on attracting guests searching for accommodations in specific areas by optimizing Google My Business listings and creating location-specific content. E. Link Building: Acquired high-quality backlinks from reputable sources to improve the website's authority and rankings. F. Regular Monitoring and Reporting: Continuously monitored website performance and provided regular reports for data-driven SEO strategy adjustments.

VIP Rewards Program

custom add-ons

A. Loyalty Program Development: Built and launched an exclusive VIP awards program, offering personalized rewards and incentives for returning guests.

View

Staff Portal

custom add-ons

A. Internal Communication: Created a social sharing platform to foster communication and collaboration among employees, a place to add courses and promote a cohesive and engaged workforce.

View

Marketing and Print Materials

branding design

Holistic Rebranding: Revamped all marketing materials, including brochures, flyers, and room collateral, ensuring consistency across all touchpoints.

Billboards and Property Signs

digital marketing

Incorporating INNhotels to the existing property signs, while keeping the integrity of both individual brands and bringing them together.

Impact

CreativeMITE's strategic collaboration with INNhotels has successfully unified the brand identity across all properties, enhancing guest experiences and streamlining marketing efforts. This comprehensive rebranding has driven customer satisfaction and loyalty, positioning INNhotels as a standout chain in the hospitality industry. Additionally, CreativeMITe optimized the media-rich website, reducing the front page size by over 80% from its original 100 MB, resulting in significant bandwidth savings.