Project | CreativeMITE | Your Local Marketing Partner

Project Overview

Best Western Sunrise Inn & Suites in Stony Plain, Alberta, aimed to strengthen its online presence. CreativeMITe was engaged to redesign the hotel's website, making it mobile-responsive and user-friendly while aligning with the brand's identity. The project also included implementing a strong SEO strategy, streamlining the booking system, and providing ongoing monthly performance reports. These enhancements were designed to increase visibility, drive more traffic, and boost bookings.

Website address: https://bwsunriseinnhotel.com/

Key Contributions

Website Development

web design & development

A. Website Redesign: We modernized the Best Western Sunrise Inn & Suites website, focusing on enhancing design and user experience to better showcase the hotel’s amenities and prime location. B. Booking System: A seamless booking system was integrated, complete with advanced payment features, streamlining the reservation process and improving overall guest satisfaction. C. Monthly Reporting: Detailed monthly reports were provided for ongoing performance tracking and data analysis, ensuring continuous refinement and optimization of the hotel's online presence.

SEO Integration

search engine optimization

A. Keyword and Content Optimization: High-traffic keywords were identified and strategically placed throughout on-site content, including images and headings, to improve relevance and engagement. B. Technical and Local SEO: We enhanced site speed, mobile responsiveness, and structured data, and optimized Google My Business listings and location-specific content to effectively attract local guests. C. Link Building: We secured high-quality backlinks to boost the website's authority and improve search engine rankings.

Impact

The project resulted in a significantly improved online presence for Best Western Sunrise Inn & Suites. The redesigned website enhanced user experience, and the implemented SEO strategies led to increased organic traffic. Continuous monthly reporting provided actionable insights for ongoing optimization. As a result, Best Western Sunrise Inn & Suites now enjoys a stronger digital footprint, attracting more guests and enhancing overall business performance.